Survey commissioned by IHG Hotels & Resorts reveals what consumers value when they travel

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IHG Hotels & Resorts today revealed the Egypt results of a pan-Arabic survey commissioned to better understand how consumers like to enjoy their time as a hotel guest, as part of the launch of its global “Guest How You Guest” campaign – which aims to amplify true-to-life travel moments and celebrates individuality – encouraging guests to be themselves. 

The survey aimed to explore guest preferences and desires during hotel stays generally. The insightful survey also revealed guests want to be their true selves when staying at a hotel – to stay the way they want to – something that IHG Hotels & Resorts celebrates. The company’s newest global campaign, Guest How You Guest, is a celebration of hotels and taking a break from having to do it all. IHG is passionate in its belief that when people are taken care of – they feel free to be themselves and live their best lives. 

Earlier this year, IHG introduced IHG One Rewards – the brand’s new loyalty program – empowering members with more choice, value, and richer rewards than ever before. The reimagined loyalty program connects IHG One Rewards members to IHG Hotels & Resorts’ growing portfolio of 6,000 hotels and 17 brands, including one of the largest Luxury & Lifestyle collections in the world. 

Haitham Mattar, Managing Director India Middle East & Africa, IHG Hotels & Resorts commented: “The IMEA tourism and hospitality industry offers tremendous opportunities and the country is known to welcome diverse guests travelling for business and leisure. The needs, desires and preferences of our hotel guests are constantly evolving, and therefore it is fundamental for us to deliver what they’re looking for the most — a personalised, individualised experience. We care for our guests and we know each and every one of them is unique, and with our reinvigorated loyalty programme, IHG One Rewards, members can tailor the way they use their points to best suit them.”

The benefits of IHG One Rewards include a faster bonus point earning structure, with which members can gain even more points and bag rewards sooner.  It also includes a milestone element that allows guests to choose the rewards that matter most to them, such as free breakfast for Diamond Elite members, exclusive access to Reward Night Discount Promotions, room upgrades, early check-in or out and more (subject to terms and conditions). 

IHG Hotels & Resorts has transformed its loyalty programme to cater to the changing desires and needs of guests across its brands including Hotel Indigo, voco, Crowne Plaza, InterContinental, Holiday Inn and Kimpton, amongst others. To learn more about the IHG One Rewards programme and how to apply, visit ihg.com/one.

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