BMW Grand Class, an exclusively-designed program for BMW top-tier customers elevating their BMW ownership experience, has renewed its strategic partnership for the second consecutive year with Baky Hospitality Group (BHG), a high-end hospitality and luxury lifestyle brand comprised of award-winning restaurants and catering services, have announced the renewal of their strategic partnership for the second consecutive year. This partnership continues to merge the worlds of premium automotive innovation and culinary artistry, offering BMW Grand Class members exclusive benefits across BHG’s prestigious and world-class dining destinations, such as Kazoku, Sachi, Megumi, and Reif.
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As part of this collaboration, BMW Grand Class members will receive exclusive benefits across BHG’s venues, priority invitations to private dining events and seasonal menu launches before being introduced to the public, and custom-tailored lifestyle experiences that celebrate fine dining, luxury, and innovation.
Commenting on this occasion, Mohamed Kandeel, CEO & Board Member of Global Auto Group, official importer of BMW in Egypt said: “Our BMW Grand Class members expect more than just luxurious mobility; they seek immersive lifestyle experiences that resonate with their aspirations. We are excited to partner with Baky Hospitality Group to offer our customers access to Egypt’s most acclaimed culinary and lifestyle venues, setting new benchmarks of exclusivity and service.”
Ayman Baky, Founder and CEO of Baky Hospitality Group, commented on the extended partnership: “At Baky Hospitality Group, our passion is curating exceptional moments. Extending our collaboration with BMW—a brand synonymous with innovation, luxury, and excellence—is a natural evolution of our shared vision. This alliance continues to define a new chapter in Egypt’s luxury landscape, where culinary artistry meets automotive passion.”
Founded by visionary entrepreneur Ayman Baky in 2013, Baky Hospitality Group has redefined Egypt’s luxury dining and nightlife landscape over the past 12 years. With over 700 dedicated team members across its award-winning portfolio of restaurants, lounges, and beach clubs, BHG has established itself as a pioneer in creating unforgettable dining experiences that transcend ordinary hospitality. From the Mediterranean-inspired Sachi to the contemporary Japanese elegance of Kazoku, each venue reflects BHG’s commitment to experiential excellence.
